Be Covered Texas is an education and outreach campaign that helps Texans benefit from new health insurance opportunities. The campaign reaches people where they live, work, learn, worship, text and tweet to help uninsured Texans understand how to access individual health insurance options, and newly insured Texans how to most effectively use their health care coverage. The campaign and its 169 community partners work with individuals and organizations to provide user-friendly bilingual information and community support with the ultimate goal of helping Texans “Be Covered.” The campaign is fully funded by Blue Cross and Blue Shield of Texas.

Campaign Elements

Our website is an information hub for families and individuals seeking to understand how to use their insurance, how to live healthier lives and for those without coverage, resources to prepare for the next enrollment period. The bilingual website features user-friendly content, Q and A’s, Ten Tips, Health Insurance Starter Kits, testimonials, resource links, and online tools to help so that families can get the most out of their coverage.

Neighbor to Neighbor – Spread the Word Campaign
Be Covered Texas will make a concentrated effort to encourage neighbors to talk to neighbors about the new health care law. Everyone we engage at events, online, through neighborhood organizations can connect their friends, colleagues and family to the campaign’s resources at their doors, at the office, through social networks, and by word of mouth.

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